We freakin' love great websites

Optise is your website's new best friend. We're a team of web, marketing, product, and engineering experts helping B2B teams ship websites that look great and drive real results.

We're on a mission to make websites great

At Optise, we believe a website should work, not just exist. It should tell your story, earn trust, and turn visitors into customers. We started Optise because too many B2B websites get launched and then forgotten. People care about their sites. They just lack the time, tools, and clarity to keep improving them.

Most website tools are built for analysts, not everyday B2B teams. We built Optise to flip that. Clear recommendations, simple updates, and weekly improvements that drive leads, so every B2B team can run a website that feels amazing to use and reflects the passion behind their brand.

Meet the team

The team

Six people. Decades of combined web, product, marketing, and engineering experience. One mission: make B2B websites great.

Ómar Thor

CEO

Ómar is Optise's CEO and a website, sales, and marketing operator with 15+ years of experience. He's on a mission to replace guesswork with clarity and turn B2B websites into growth machines. When he's not geeking out over how to make websites great, he's plunging into the cold ocean, out on a bike ride, or watching videos of turtles, his favourite animal.

Vignir

CTO

Vignir is Optise's CTO, a hands-on software architect and tech lead with 14+ years of engineering experience. He rallies squads from whiteboard to launch, blending full-stack craft, cloud strategy, and a dash of AI into platforms customers love. Off the clock you'll find him perfecting his swing on the golf course, carving fresh snow on family ski trips, or zoning out to slow-TV tours of alpine homesteads.

Hilmar

CPO

Hilmar is Optise's CPO, distilling 13+ years of startup experience into crisp product strategies that turn messy web data into growth. A closet stoic, he treats roadmap curveballs the way ancient philosophers treated bad weather: acknowledge, adapt, keep shipping. When laptops close, you'll find him walking in nature with a biohacking podcast in his ears. Friday victories are toasted with a well-earned lager and big plans for the next sprint.

Anna

Front-end Lead

Anna is Optise's Front-end Lead, a senior software engineer with 10+ years of experience building data-driven web applications across analytics, fintech, and biomedical research. She holds degrees in Computer Science and Biomedical Engineering from Reykjavík University, and brings a craftsperson's eye to clean, accessible interfaces. When she's not refining a UI, she's chasing the next trip, the next ski run, or a quiet hour outside with music in her ears.

Arnór

AI Engineer

Arnór Eyvar is an AI Engineer at Optise who has embraced the lightning-fast evolution of AI. With 11+ years of experience spanning full-stack development to AI technology, he's worked from Reykjavik to Barcelona on high-traffic platforms and financial insights solutions. When not crafting digital magic, Arnór is trail running or reliving the glory days of Pokémon on his trusty Game Boy Color.

Hannes

Account & Sales Manager

Hannes is Optise's Account and Sales Manager, owning the full commercial cycle from first call to closed deal, and the customer success that follows. With nearly a decade in customer experience and four years in fintech SaaS, he treats every customer relationship as a product worth iterating on. CAPM-certified and finishing a BA in Political Studies, he turns customer insight into sharper positioning and pipeline. When he's not closing a deal, you'll find him on the beach taking a long walk.

We're here to empower lonely B2B teams

We empower B2B teams with simple, intelligent tools to improve their website with confidence. Complex data becomes clear, actionable insights. No jargon, no overwhelm, no guessing what to fix next.

We're built for collaboration across teams, driven by innovation, and focused on user experience and business results. Above all, we value transparency: honest recommendations, real impact.